The ‘Who’ behind Burn Your Feed

I’m Mckenna. I work a full-time gig doing Paid Media for a restaurant group, where I manage paid social and search campaigns for 14 restaurant brands and support 40 locations nationally. I also own and manage Spill Social, a boutique social media and paid media agency on nights and weekends.

Outside of my office, I am based in Omaha, Nebraska. Yes, I am a die-hard Husker-anything sports fan, love to read, get active, cook and the biggest music nerd you’ll ever meet.

Burn Your Feed exists because I needed it and it didn’t exist. I got tired of reading platform announcements and ‘analysis’ on social media by people who didn’t do their due diligence before shouting into a feed. Hence, Burn Your Feed was born.

If you’d like to get Burn Your Feed updates on social, you can follow my brand, Spill Social, on Instagram.

Why subscribe?

Every Thursday, The Feed Report lands in your inbox with industry news, platform updates, algorithm updates and paid media developments that directly affect you. Filtered, translated and prioritized by someone who is in the trenches managing 15+ brands online.

By becoming a paid subscriber, every issue includes a section called The Safe. It’s a paid-exclusive companion to The Feed Report’s news shared and where I break down the news I’ve sourced with actionable next steps, strategy directives, accompanying resources and deep, contextual analysis.

Consider this the key difference between being jump-scared by shock-value hooks read on socials and confusing press releases that send you down a 15-tab rabbit hole. I give you the full brief with what happened, what it means and what to do next.