The Feed Report: Issue #1
June 11, 2026.
Welcome to the Feed Report. While Tuesday was the introduction and the why behind Burn Your Feed, The Feed Report is the real meat and potatoes of what I’m doing.
This week (luckily for myself) is a big one. Lot of moving on Instagram, Google deadlines to be aware of and minor policy changes for most and seeing Threads evolve to take the X stragglers once and for all. Maybe.
For your context, this was written on June 9th, so news has been pulled from June 2nd-9th, 2026.
Burn Notice
Platform moves worth knowing, but not necessarily canon to your strategy for most.
Google Ads Data Retention Is Now Capped at 37 Months.
Google has always stored your historical reporting data indefinitely. If you wanted to look at campaign performance from five years ago, you could. But, starting this month, that changes. Google is putting a cap on how far back certain data granularities go.
What’s getting capped:
Daily breakdowns
Weekly breakdowns
Hourly breakdowns
What will stay available for up to 11 years:
Monthly aggregated data
Quarterly data
Annual data
So, you can still see what campaigns spent in Q4 of 2021, what you lose is the ability to see a specific spend amount on November 20th, 2021.
The accounts this hits hardest are those using detailed historical data for benchmarking or audits. If that’s you, export what you need before this window closes. Think back to product launches, seasonal campaign planning using past data, etc.
It may be worth a quick pull just to file, but with the way marketing and inflation changes YoY, it won’t be relevant for most.
TikTok Shop Revised Its Product Listing Policy.
Updated June 2. New rules cover origin claims, political content, and sympathy-based promotion. Enforcement has been retroactively applying updated standards since spring 2026, and the Account Health Rating system replaces Violation Points in July. If you’re running TikTok Shop campaigns, a content audit now is better than a freeze later.
LinkedIn Live Streaming Requires a Scheduled Event Starting June 22.
Spontaneous LinkedIn Live ends June 22. Every broadcast will need a pre-created LinkedIn Event page before you can go live. You can create the Event minutes before you start. The change is the process, not the lead time. Update your workflow before then.
LinkedIn is doing this because events are discoverable and encourage more posting and promoting within the platform. Spontaneous streams are invisible until they’re running.
This will mostly affect anyone managing LinkedIn for clients and brands. This is a workflow change that needs to get built into your content calendars for those who run livestreams.
Meta AI Business Assistant Is Now in Ads Manager Globally.
Meta expanded its AI business assistant to all advertisers and agencies globally. If you missed this release weeks ago, there has been a conversational AI interface within MBS powered by Meta’s Manus. You can ask it questions like “Why did my CPA go up this week?”
I got called by a Manus employee and entertained the walkthrough of the platform. I did not sign up for a pro account and by asking a simple question about weekly performance, the prompt took ten entire minutes to run. Not really worth it at this point with that amount of time burned by something most people can get by looking at a third-party dashboard tool or even within one look at the live campaigns within Ads Manager.
It lives inside Ads Manager and is designed to help with campaign setup, optimization suggestions, and performance questions. Early access. Limited utility for now. Worth knowing it’s there. Not worth building around yet.
If you’re a new practitioner this could be helpful or for new account managers looking for account context. For experienced practitioners, it feels more like a liability then support.
Google Search Console Added AI Performance Reports.
Google Search Console now surfaces how your content performs inside AI Overviews and gives you the ability to block your content from appearing in AI responses entirely. You can see how many impressions that generates and whether those impressions are producing clicks.
The AI overviews answer user questions inside Google without requiring a click into your website. For many content categories, they’ve been pulling organic traffic downward since AI Overviews have been introduced. Until now, you had no way to see if your content was being cited or if they were driving traffic to your site.
Anyone managing SEO, this is a larger conversation. But if organic is part of the broader scope, even informally this is a new data source that may explain things that your clients may be asking about.
Google May 2026 Core Update Is Complete.
Google periodically makes broad changes to how it ranks content (where it appears in search, for example, first position, on the second page, etc.). These aren’t targeted at spam tactics. They’re comprehensive algorithm shifts that can move rankings up or down across every topic and every site simultaneously. They take two to three weeks to fully roll out, during which rankings are in flux and nothing you see is stable.
While these updates are rolling out, ranking changes are temporary. Sites gain and lose positions daily as the update evens out. Drawing conclusions from volatility is unreliable. Once these things are complete, whatever you see is now your new baseline.
Rollout confirmed stable as of June 2. If client organic performance shifted in May, the dust has settled. Pull rankings now and compare against pre-update baselines. Nothing to act on if performance held steady.
Canva Magic Layers Is Now Inside Gemini and ChatGPT.
Announced June 7. Canva’s Magic Layers feature turns AI-generated flat images into fully editable layered designs. It now works directly inside Google Gemini and ChatGPT, which removes the generate-download-re-upload cycle from production workflows.
The Safe is below. Paid subscribers only, but the next three weeks are free so you can see me walk the walk instead of just talking the talk. Six stories this week with full breakdowns, action steps, and resources. Discounted at just over $5 a month to access from here out. Offer expires 7/15/26.
The Safe
The Instagram Grid Reorder Is Live. Think Before You Touch Anything.
On June 8, Instagram rolled out the ability to reorder your profile grid to all users globally. Adam Mosseri posted “Finally.” That’s the whole announcement. Here’s what you need to know before you start moving things around.
May I just say, for the amount of work we do on every single post and for him to post white text on a black screen and drop this is just crazy. Respect. But also don’t piss me off. Hahahahahahaha.
What it does.
Long-press any post on your profile, tap Reorder Grid, and drag posts into any arrangement you want. Original post dates are preserved. Likes and comments stay intact. Pinned posts stay anchored and show as locked in the reorder view so they don’t accidentally shift.
Why this matters for brand accounts.
Instagram’s switch to a 3:4 vertical grid in January 2025 ended a lot of carefully built brand layouts overnight. Grid reordering is the fix. For brand accounts, the profile can now function as a curated landing page rather than a chronological archive of whatever went out when the brief got approved.
Before you touch anything.
Your current grid is already telling a story. Even an unintentional one. Most visitors to a brand profile won’t scroll past the first six to nine posts before they’ve made a decision about the brand. Whatever gets rearranged below that threshold may not register with anyone.
Before reordering, ask:
What is the current top row communicating about this brand?
Is the visual or narrative problem real, or is it a preference?
Would a first-time visitor notice the difference, or are we moving furniture in a room they aren’t walking into?
How to approach it if the answer is yes, reorder:
Screenshot the current grid first. You’ll want the reference.
Identify the top six to nine posts. These are the only ones that matter to most visitors.
Decide what the first row should communicate. Put the strongest, most representative content there.
Use the feature to resurface high-performing posts that were buried by timing, not quality.
Address the 3:4 transition damage by bringing visually cohesive content into proximity.
The bigger signal.
Mosseri said “Finally.” Feels like he’s been fighting the good fight on this maybe longer than we think. Instagram is moving toward treating the profile as a deliberate creative space, not a reverse-chronological holding area. Expect more profile-level controls. This is the first.
Google Consent Mode Changes June 15. Four Days.
If you manage Google Ads or GA4 for any client, read this before Sunday.
What’s changing.
Starting June 15, Google removes the dual-control model for advertising data. Right now, two settings together determine whether Google Ads receives advertising cookies: the Google Signals toggle in GA4 and the ad_storage parameter in Consent Mode. After June 15, the Signals toggle is eliminated as a control. Ad_storage becomes the only authority.
What this means in practice.
The outcome is binary.
Ad_storage granted: Google Ads links advertising data to signed-in Google users across all available signals. Full picture.
Ad_storage denied: Google Ads is restricted to URL parameters only. No behavioral signal data.
If you or a client has been using the GA4 Signals toggle as a soft privacy override (a way to throttle ad data flow without fully disabling ad_storage), that lever disappears June 15. The toggle’s effect is gone. Whatever Signals was quietly doing to limit data flow, ad_storage takes over completely.
What to check now:
GA4. Admin. Data Settings. Data Collection. Note your current Google Signals status.
Check your Consent Mode implementation. Confirm how ad_storage is being granted or denied by traffic segment.
Pull your remarketing audience sizes in Google Ads. If Signals has been doing meaningful work, expect fluctuations after the 15th.
If your client is in a privacy-sensitive category (healthcare, finance, legal), confirm that granting ad_storage is compliant with their privacy posture before the change takes effect. This is not a decision to make without them.
For client communication.
Most clients don’t know this is happening. You don’t need to escalate it. A one-paragraph note in your next report documenting the change and confirming their consent configuration is intentional is enough. Put it in writing.
Resources.
Google Consent Mode documentation: support.google.com/google-ads/answer/10000067
Google Ads Updated Its Terms of Service. Effective July 1.
Less urgent than the Consent Mode deadline. Still worth reading before July 1.
What changed.
On June 2, Google updated its Google Ads Terms of Service to expand language around how advertiser-provided inputs (creative assets, campaign data, audience signals) can be used across AI-powered and automated Google tools. The updated terms also reinforce that advertisers are responsible for campaign outcomes even when automated systems are making the calls.
What this means.
Two things.
Google now has broader formal language covering how your assets are used inside automated tools like Performance Max and AI-powered creative. This is not new behavior. It is new documentation of what was already happening. The ToS is catching up to the product.
The advertiser responsibility language is the part worth sitting with. When automated tools make campaign decisions and results disappoint, the terms are clear that the advertiser is still accountable. How you document campaign settings and automated decisions in client reporting is worth a second look with this in mind, especially on Performance Max accounts.
What to do.
Read the updated terms before July 1. Focus on sections covering advertiser-provided content and automated campaign management. If you’re running heavy Performance Max or AI-powered creative tools, confirm your understanding of what Google can do with your inputs inside those systems.
Awareness item with a deadline. Not a workflow change. Read it.
Instagram Plus Is Live at $3.99/Month. Here’s What It Changes for Brand Accounts.
Instagram Plus launched globally in early June alongside Facebook Plus ($3.99/month) and WhatsApp Plus ($2.99/month). The subscription is a consumer product, not a brand tool. But a few things inside it are worth tracking if you manage Instagram for clients.
What Plus subscribers get.
Pin up to 6 posts (free accounts are capped at 3)
48-hour Stories instead of 24
Story Spotlight, which pins a Story to the top of the viewer’s tray so it appears first for all followers
See who rewatched your Stories, not just who viewed them
Anonymous Story viewing. Plus subscribers can watch Stories without appearing in the viewer list
Custom app icons and bio fonts
What this means for brand accounts.
Three things to watch.
Anonymous Story viewing. If a meaningful portion of your audience upgrades to Plus, Story viewer counts will start reading lower than actual reach. Your analytics are not broken. Your audience can just hide. Benchmark your Story view averages now before adoption grows so you have a real baseline to compare against.
48-hour Stories and Story Spotlight. These create new content behaviors in your audience. If you’re tracking Story engagement benchmarks for clients, expect drift as Plus subscribers start leaving Stories up longer and surfacing them at the top of the tray. The numbers will move. Know why before a client asks.
The six-pin slot. Free brand accounts with three pins have been making real strategic decisions about what occupies those spots. If Instagram expands the free pin count in response to Plus (not confirmed, worth watching), pinning strategy changes for everyone. File it as something to monitor.
Meta One: Creator and Business Tiers (In Testing).
Meta is also testing Meta One Essential at $14.99/month and Meta One Advanced at $49.99/month for creators and businesses. The Advanced tier’s most notable claim: higher rankings in Instagram and Facebook search.
If that’s accurate, paid placement in organic discovery is a different conversation than paid reach. It’s not confirmed at scale and it’s not live broadly yet. Monitor it. Do not build strategy around it until it is.
Threads Has Real Ad Formats Now. Check Your Placement Breakdowns.
Two new formats are live globally for Threads: static carousels and video ads. Brand safety verification through Integral Ad Science, DoubleVerify, and Scope3 is now in place. Threads is no longer an experimental line item.
What this means for Advantage+ campaigns.
If you’re running Meta Advantage+ with all placements enabled, Threads inventory is now getting real budget. Go into your placement breakdown reports and look at cost per result by placement. See what Threads is delivering relative to Feed and Reels before you decide whether it stays in the mix.
If Threads is underperforming, two options: exclude it from the placement set, or test dedicated Threads creative. The new formats combined with Placement Asset Customization mean you can now tailor creative specifically for Threads inside Advantage+ without running a separate campaign. Test before you exclude.
Brand safety.
The IAS, DoubleVerify, and Scope3 partnerships mean brand safety verification is now available for Threads placements for the first time. If you manage brand-sensitive clients, confirm your verification settings extend to Threads.
The honest take.
Threads ad performance data is still early. The platform is text-heavy and discovery-driven. Creative that performs on Reels does not automatically translate. Run Threads as a test placement with enough runway to generate useful data before making a final call. Do not pull budget after a week.
Meta One-Click CAPI Setup Is Live. The Technical Lift Argument Is Retired. THANK THE LORD.
Meta released a one-click setup for the Conversions API. Zero technical skills required, no cost, no ongoing maintenance. If you have clients who have been avoiding CAPI because of the implementation complexity, that reason is gone.
Why this matters.
First-party signal coverage is one of the highest-leverage improvements available in a Meta account. Pixel-only tracking loses data wherever cookies are blocked, browsers restrict tracking, or users decline the prompt. CAPI sends event data server-side, directly from the website to Meta. No browser dependency.
The gap between Pixel-only and Pixel + CAPI accounts shows up in three places: Event Match Quality score, audience quality, and attribution accuracy. Accounts with low EMQ scores are handing Meta incomplete signals and Meta is optimizing on what it receives. Incomplete signals, suboptimal optimization. That’s the whole story.
Who this affects most.
Any client whose EMQ score in Events Manager is below 7. Below 6 is a problem that’s actively costing performance.
Clients in privacy-sensitive categories (healthcare, finance, legal) where cookie acceptance rates are lower than average.
Any account where Meta-reported conversions and backend conversion data are meaningfully out of sync.
How to implement:
Go to Meta Events Manager. Select your Pixel. Open Settings.
Look for the one-click CAPI setup option. Rolling out to all accounts now.
Connect the client’s platform. Meta has native integrations for Shopify, WooCommerce, and major CMS platforms that work inside the one-click flow.
After setup, check Event Match Quality within 24 to 48 hours. A clean implementation should improve EMQ by at least 1 to 2 points.
Monitor your duplicate event rate. One-click CAPI can create duplicate event firing if Pixel is still active and sending the same events. Use Meta’s deduplication key settings to resolve this.
Resources.
Events Manager → your Pixel → Settings → Conversions API
Meta CAPI documentation: developers.facebook.com/docs/marketing-api/conversions-api
If a client has told you CAPI is too technical to implement, this is what you send them.
That’s Issue #1. See you next Thursday.
Anything I left unanswered? Feel free to reach out.
xoxo, Mckenna